MARKET REPORT

Chipotle Mexican Grill, Inc. (CMG) — Equity Research

Consumer Cyclical · Restaurants — data as of 2026-09-07
$36.94
-1.68% today
2026-09-07
Market cap$47.4B
P/E TTM33.9x (17pct)
P/S TTM3.8x (0pct)
ROIC19%
Op margin15%
Rev CAGR 5y12%
Exp move 5d±4.4%

1Business profile

Chipotle Mexican Grill, Inc., along with its affiliated companies, oversees the ownership and daily running of Chipotle Mexican Grill eateries. By February 15, 2022, its global presence included roughly 3,000 restaurant locations spread across the United States, Canada, the United Kingdom, France, Germany, and other parts of Europe. The company was established in 1993 and maintains its principal office in Newport Beach, California.

Sector / IndustryConsumer Cyclical / Restaurants
CEOScott Boatwright
Beta (5y monthly)0.94
Shares outstanding1,335M
52wk range (EOD)$28 – $42
50d / 200d avg$35 / $35

2Financials — five-year trend

Five fiscal years, oldest first — revenue trajectory, margin structure, and free cash flow conversion (capex-light models track operating cash flow closely).

FYRevenueRev growthGross mgOp mgNet mgFCF
2021$7.5Bn/a23%11%9%$0.8B
2022$8.6B14%24%13%10%$0.8B
2023$9.9B14%26%16%12%$1.2B
2024$11.3B15%27%17%14%$1.5B
2025$11.9B5%25%17%13%$1.4B

3Quality vs peers

CMG against the median of its S&P 500 restaurants peer set (5 names: DRI, DPZ, MCD, SBUX, YUM).

MetricCMGPeer medianNote
ROIC19%17%capital efficiency vs software peers
ROE54%-21%note: buybacks can depress equity
Operating margin15%20%
Gross margin24%46%
P/E TTM33.9x20.7xvaluation side of the ledger

4Valuation — own history & DCF

Trailing P/E of 33.9x sits at the 17th percentile of CMG's own six-year range; P/S at the 0th. Both multiples sit far from where this stock has historically traded — the market is pricing a materially different growth/quality premium than in prior years. Verdict: cheap vs own history. Two DCF lenses disagree on magnitude, not direction: FMP's model says $26 (-30% vs spot), our transparent FCFF says $27 (-27% vs spot). Both embed assumptions you can audit below — treat them as model output, not truth.

AssumptionValue
WACC7.59%
Risk-free (FRED DGS10)4.77%
Beta0.94
Equity risk premium4.5% (assumed)
Rev growth input11.4% fading to terminal over 10y
FCF margin (trailing)12.1%
Terminal growth2.5% (grid: 2.0–3.0%)
Terminal value share64%
Net debt$4.7B

Terminal value is 64% of the valuation — the model leans heavily on the far end of the forecast; WACC and terminal-g assumptions dominate.

5Expected move & options context

ATM IV on the 2026-09-18 expiry is 31% (strike $37.00). That prices a ±1.61-point (±4.4%) move over the next 5 sessions — spot × IV × √(5/252). IV at this level means the options market is paying generously for short-dated vol; structures that buy vol are expensive, structures that sell it are well paid — inputs, not rules.

Positions on file: no CMG lines in positions.json

6Risks & bear case

  • Growth decelerating — revenue growth 14.6% → 5.4% over the last two fiscal years.
  • Valuation leans on the terminal — 64% of DCF value sits beyond year 10; small assumption shifts move the answer a lot (grid below).
  • The cheap multiple is itself a signal — 17th percentile of its own history says the market doubts the growth premium is coming back; cheap-vs-self is not cheap-vs-nothing.
  • Judgment risks are not in these numbers — competitive disruption, product-cycle decay and management-transition risk have no clean data series here; the qualitative section carries that color with citations.

7Scenario framing

Scenario values are corners of the sensitivity grid — model outcomes under stated assumptions, not forecasts or targets. The decision space: at $36.94 the market price sits below even the bear-case model value (-45%); the debate is whether the market's growth discount or the model's fade assumptions are closer to reality.

ScenarioAssumptionsModel value/sharevs spot
BearWACC +1pt, terminal g 2.0%$20-45%
Basecurrent model inputs$27-27%
BullWACC −1pt, terminal g 3.0%$40+7%

8News flow

Latest headlines from Yahoo Finance and Google News RSS — unfiltered wire, read with the usual skepticism about source quality; titles link out to the source.

SourceWhenHeadline
Yahoo FinanceMon, 07 Sep 2026 12:30If You Invested $1000 in Chipotle Mexican Grill a Decade Ago, This is How Much It'd Be Worth Now
Yahoo FinanceMon, 07 Sep 2026 12:30If You Invested $1000 in Chipotle Mexican Grill a Decade Ago, This is How Much It'd Be Worth Now - Yahoo Finance
AD HOC NEWSMon, 07 Sep 2026 12:12Chipotle Mexican Grill stock gains on solid Q2 earnings and upbeat analyst targets - AD HOC NEWS
MarketBeatMon, 07 Sep 2026 06:32Chipotle Mexican Grill, Inc. (NYSE:CMG) Receives Average Recommendation of "Moderate Buy" from Analysts - MarketBeat
Yahoo FinanceSun, 06 Sep 2026 18:11McDonald's (MCD) Exit From A 90% Restaurant Stake Still Haunts Investors
Yahoo FinanceSun, 06 Sep 2026 10:30McDonald's Once Owned 90% Of A Popular Restaurant Chain. Selling It Left Billions On The Table
MarketBeatSat, 05 Sep 2026 09:42Nykredit A S Invests $20.21 Million in Chipotle Mexican Grill, Inc. $CMG - MarketBeat
Yahoo FinanceSat, 05 Sep 2026 03:10How Investors May Respond To Chipotle Mexican Grill (CMG) Using South Korea As Its Asian Testbed
Yahoo FinanceSat, 05 Sep 2026 03:10How Investors May Respond To Chipotle Mexican Grill (CMG) Using South Korea As Its Asian Testbed - Yahoo Finance
Yahoo FinanceFri, 04 Sep 2026 23:05Chipotle (CMG) Enters Asia With First Seoul Restaurant And A New Growth Test

9Qualitative read — management, health, theses

Cited qualitative research (Perplexity, Sonar model): how management is executing, operating-health signals that never hit the financial statements, and the live bull/bear debate. This is opinion synthesis with named sources — treat it as color around the numbers, not verified fact.

Chipotle’s current read from analysts and financial press is cautiously positive: management is seen as investing through a transition, with leadership changes, technology spending, and share repurchases aimed at protecting long-term growth rather than maximizing near-term margins[2][4][11]. The debate is now less about whether the brand is strong and more about whether execution can reaccelerate traffic, justify premium pricing, and sustain unit growth[1][7][10].

## 1) Management execution

- The Q1 2026 transcript emphasizes tighter restaurant execution, including better lunch/dinner manager coverage, a hospitality-focused apprentice role, and higher tech/people spending to support growth[2].

- Chipotle is also leaning into a leadership reset and digital/brand upgrades; press coverage highlights new executive roles to strengthen brand value and digital engagement[14].

- On capital allocation, recent commentary points to aggressive buybacks alongside continued restaurant expansion, which bulls frame as disciplined use of cash, while bears worry growth spending could pressure margins if traffic softens[3][5].

## 2) Operating health signals beyond the financials

- Morningstar argues share gains can persist, implying the brand still has customer pull and room to compound if operations remain solid[7].

- NRN reports that management is using AI and a rewards relaunch to improve personalization and reengage lapsed users, a sign that retention is being actively managed, not taken for granted[6].

- Financial commentary also notes Chipotle’s willingness to protect value rather than fully offset inflation with price increases, which supports pricing power but suggests management is careful not to overreach[12].

- The AI/product angle is still early but real: analysts and industry press see AI and digital tools as a way to improve loyalty, labor efficiency, and reactivation, not as a standalone growth driver[6][15].

## 3) Strongest bull and bear theses for 1–3 years

- **Bull:** traffic recovery is genuine, unit growth remains long, Chipotlanes and digital engagement lift returns, and operating leverage improves as pricing catches up and new stores scale[1][7][10].

- **Bear:** traffic stays weak, inflation and labor pressure margins, pricing loses elasticity, and the stock de-rates if comp sales remain flat or negative[10][13].

Overall, the bull case rests on durable brand strength plus continued execution; the bear case rests on a premium multiple facing slower traffic and margin pressure[1][10][13].

1. https://getfinn.us/companies/cmg/
2. https://www.theglobeandmail.com/investing/markets/stocks/CMG/pressreleases/1604497/chipotle-cmg-q1-2026-earnings-transcript/
3. https://www.ainvest.com/news/chipotle-year-horizon-investor-assessment-growth-moat-margin-pressure-2601/
4. https://ir.chipotle.com/2026-04-29-CHIPOTLE-ANNOUNCES-FIRST-QUARTER-2026-RESULTS
5. https://www.ainvest.com/news/chipotle-conservative-2026-guide-investor-perspective-potential-opportunity-2602/
6. https://www.nrn.com/fast-casual/chipotle-sharpens-its-focus-on-emerging-technology-loyalty
7. https://www.morningstar.com/company-reports/1487340-prudent-investments-in-menu-and-operations-position-chipotle-to-emerge-from-2026-stronger
8. https://www.tikr.com/blog/chipotle-stock-after-a-34-drop-a-2026-valuation-outlook
9. https://www.investing.com/news/transcripts/earnings-call-transcript-chipotle-beats-q2-2026-estimates-as-stock-jumps-93CH-4821911
10. https://theteardown.co/chipotle
11. https://ir.chipotle.com/analyst-coverage
12. https://markets.financialcontent.com/wral/article/predictstreet-2025-12-16-chipotle-mexican-grill-cmg-a-deep-dive-into-the-fast-casual-giants-growth-challenges-and-path-forwarddecember-2025
13. https://research.synthosresearch.com/CMG
14. https://finance.yahoo.com/markets/stocks/articles/chipotle-mexican-grill-inc-q1-001612781.html
15. https://pitchgrade.com/research/chipotle-ai-margin-pressure

10Catalysts & macro linkage

  • Earnings 2026-10-28, consensus EPS $0.29 (FMP calendar).
  • Options expiry 2026-09-18 — front-month IV 31% prices ±4.4% by then.
  • FEDFUNDS (rates — consumer credit & big-ticket demand) — 3.63% vs 3.72% a year ago, falling as of 2026-08-01. Rate path feeds the duration premium on a 0.9-beta name.
  • Model refresh triggers: any FQ beat/miss on revenue, FRED DGS10 moves ≥25bp, or a new fiscal year in the ratios series re-runs the DCF.

11Appendix — data provenance

Every pull from report generation 2026-09-07. Raw payload: ~/Projects/market-report/work/CMG-2026-09-07.json.

Endpoint / sourceRowsStatus
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batch-quote1ok
income-statement5ok
balance-sheet-statement2ok
cash-flow-statement5ok
ratios6ok
key-metricsok
ratios-ttmok
key-metrics-ttmok
discounted-cash-flowok
own-dcf-fcffok
theta-expected-moveok
fred:FEDFUNDS14ok
macro-linkageok
peer batch-quote5ok
peer ratios/key-metrics5ok
yahoo-chart502ok
earnings-calendar1ok
rss-news12ok
pplx-qualitativeok