1Business profile
Chipotle Mexican Grill, Inc., along with its affiliated companies, oversees the ownership and daily running of Chipotle Mexican Grill eateries. By February 15, 2022, its global presence included roughly 3,000 restaurant locations spread across the United States, Canada, the United Kingdom, France, Germany, and other parts of Europe. The company was established in 1993 and maintains its principal office in Newport Beach, California.
| Sector / Industry | Consumer Cyclical / Restaurants |
| CEO | Scott Boatwright |
| Beta (5y monthly) | 0.94 |
| Shares outstanding | 1,335M |
| 52wk range (EOD) | $28 – $42 |
| 50d / 200d avg | $35 / $35 |
2Financials — five-year trend
Five fiscal years, oldest first — revenue trajectory, margin structure, and free cash flow conversion (capex-light models track operating cash flow closely).
| FY | Revenue | Rev growth | Gross mg | Op mg | Net mg | FCF |
|---|---|---|---|---|---|---|
| 2021 | $7.5B | n/a | 23% | 11% | 9% | $0.8B |
| 2022 | $8.6B | 14% | 24% | 13% | 10% | $0.8B |
| 2023 | $9.9B | 14% | 26% | 16% | 12% | $1.2B |
| 2024 | $11.3B | 15% | 27% | 17% | 14% | $1.5B |
| 2025 | $11.9B | 5% | 25% | 17% | 13% | $1.4B |
3Quality vs peers
CMG against the median of its S&P 500 restaurants peer set (5 names: DRI, DPZ, MCD, SBUX, YUM).
| Metric | CMG | Peer median | Note |
|---|---|---|---|
| ROIC | 19% | 17% | capital efficiency vs software peers |
| ROE | 54% | -21% | note: buybacks can depress equity |
| Operating margin | 15% | 20% | |
| Gross margin | 24% | 46% | |
| P/E TTM | 33.9x | 20.7x | valuation side of the ledger |
4Valuation — own history & DCF
Trailing P/E of 33.9x sits at the 17th percentile of CMG's own six-year range; P/S at the 0th. Both multiples sit far from where this stock has historically traded — the market is pricing a materially different growth/quality premium than in prior years. Verdict: cheap vs own history. Two DCF lenses disagree on magnitude, not direction: FMP's model says $26 (-30% vs spot), our transparent FCFF says $27 (-27% vs spot). Both embed assumptions you can audit below — treat them as model output, not truth.
| Assumption | Value |
|---|---|
| WACC | 7.59% |
| Risk-free (FRED DGS10) | 4.77% |
| Beta | 0.94 |
| Equity risk premium | 4.5% (assumed) |
| Rev growth input | 11.4% fading to terminal over 10y |
| FCF margin (trailing) | 12.1% |
| Terminal growth | 2.5% (grid: 2.0–3.0%) |
| Terminal value share | 64% |
| Net debt | $4.7B |
Terminal value is 64% of the valuation — the model leans heavily on the far end of the forecast; WACC and terminal-g assumptions dominate.
5Expected move & options context
ATM IV on the 2026-09-18 expiry is 31% (strike $37.00). That prices a ±1.61-point (±4.4%) move over the next 5 sessions — spot × IV × √(5/252). IV at this level means the options market is paying generously for short-dated vol; structures that buy vol are expensive, structures that sell it are well paid — inputs, not rules.
Positions on file: no CMG lines in positions.json
6Risks & bear case
- Growth decelerating — revenue growth 14.6% → 5.4% over the last two fiscal years.
- Valuation leans on the terminal — 64% of DCF value sits beyond year 10; small assumption shifts move the answer a lot (grid below).
- The cheap multiple is itself a signal — 17th percentile of its own history says the market doubts the growth premium is coming back; cheap-vs-self is not cheap-vs-nothing.
- Judgment risks are not in these numbers — competitive disruption, product-cycle decay and management-transition risk have no clean data series here; the qualitative section carries that color with citations.
7Scenario framing
Scenario values are corners of the sensitivity grid — model outcomes under stated assumptions, not forecasts or targets. The decision space: at $36.94 the market price sits below even the bear-case model value (-45%); the debate is whether the market's growth discount or the model's fade assumptions are closer to reality.
| Scenario | Assumptions | Model value/share | vs spot |
|---|---|---|---|
| Bear | WACC +1pt, terminal g 2.0% | $20 | -45% |
| Base | current model inputs | $27 | -27% |
| Bull | WACC −1pt, terminal g 3.0% | $40 | +7% |
8News flow
Latest headlines from Yahoo Finance and Google News RSS — unfiltered wire, read with the usual skepticism about source quality; titles link out to the source.
9Qualitative read — management, health, theses
Cited qualitative research (Perplexity, Sonar model): how management is executing, operating-health signals that never hit the financial statements, and the live bull/bear debate. This is opinion synthesis with named sources — treat it as color around the numbers, not verified fact.
Chipotle’s current read from analysts and financial press is cautiously positive: management is seen as investing through a transition, with leadership changes, technology spending, and share repurchases aimed at protecting long-term growth rather than maximizing near-term margins[2][4][11]. The debate is now less about whether the brand is strong and more about whether execution can reaccelerate traffic, justify premium pricing, and sustain unit growth[1][7][10].
## 1) Management execution
- The Q1 2026 transcript emphasizes tighter restaurant execution, including better lunch/dinner manager coverage, a hospitality-focused apprentice role, and higher tech/people spending to support growth[2].
- Chipotle is also leaning into a leadership reset and digital/brand upgrades; press coverage highlights new executive roles to strengthen brand value and digital engagement[14].
- On capital allocation, recent commentary points to aggressive buybacks alongside continued restaurant expansion, which bulls frame as disciplined use of cash, while bears worry growth spending could pressure margins if traffic softens[3][5].
## 2) Operating health signals beyond the financials
- Morningstar argues share gains can persist, implying the brand still has customer pull and room to compound if operations remain solid[7].
- NRN reports that management is using AI and a rewards relaunch to improve personalization and reengage lapsed users, a sign that retention is being actively managed, not taken for granted[6].
- Financial commentary also notes Chipotle’s willingness to protect value rather than fully offset inflation with price increases, which supports pricing power but suggests management is careful not to overreach[12].
- The AI/product angle is still early but real: analysts and industry press see AI and digital tools as a way to improve loyalty, labor efficiency, and reactivation, not as a standalone growth driver[6][15].
## 3) Strongest bull and bear theses for 1–3 years
- **Bull:** traffic recovery is genuine, unit growth remains long, Chipotlanes and digital engagement lift returns, and operating leverage improves as pricing catches up and new stores scale[1][7][10].
- **Bear:** traffic stays weak, inflation and labor pressure margins, pricing loses elasticity, and the stock de-rates if comp sales remain flat or negative[10][13].
Overall, the bull case rests on durable brand strength plus continued execution; the bear case rests on a premium multiple facing slower traffic and margin pressure[1][10][13].
2. https://www.theglobeandmail.com/investing/markets/stocks/CMG/pressreleases/1604497/chipotle-cmg-q1-2026-earnings-transcript/
3. https://www.ainvest.com/news/chipotle-year-horizon-investor-assessment-growth-moat-margin-pressure-2601/
4. https://ir.chipotle.com/2026-04-29-CHIPOTLE-ANNOUNCES-FIRST-QUARTER-2026-RESULTS
5. https://www.ainvest.com/news/chipotle-conservative-2026-guide-investor-perspective-potential-opportunity-2602/
6. https://www.nrn.com/fast-casual/chipotle-sharpens-its-focus-on-emerging-technology-loyalty
7. https://www.morningstar.com/company-reports/1487340-prudent-investments-in-menu-and-operations-position-chipotle-to-emerge-from-2026-stronger
8. https://www.tikr.com/blog/chipotle-stock-after-a-34-drop-a-2026-valuation-outlook
9. https://www.investing.com/news/transcripts/earnings-call-transcript-chipotle-beats-q2-2026-estimates-as-stock-jumps-93CH-4821911
10. https://theteardown.co/chipotle
11. https://ir.chipotle.com/analyst-coverage
12. https://markets.financialcontent.com/wral/article/predictstreet-2025-12-16-chipotle-mexican-grill-cmg-a-deep-dive-into-the-fast-casual-giants-growth-challenges-and-path-forwarddecember-2025
13. https://research.synthosresearch.com/CMG
14. https://finance.yahoo.com/markets/stocks/articles/chipotle-mexican-grill-inc-q1-001612781.html
15. https://pitchgrade.com/research/chipotle-ai-margin-pressure
10Catalysts & macro linkage
- Earnings 2026-10-28, consensus EPS $0.29 (FMP calendar).
- Options expiry 2026-09-18 — front-month IV 31% prices ±4.4% by then.
- FEDFUNDS (rates — consumer credit & big-ticket demand) — 3.63% vs 3.72% a year ago, falling as of 2026-08-01. Rate path feeds the duration premium on a 0.9-beta name.
- Model refresh triggers: any FQ beat/miss on revenue, FRED DGS10 moves ≥25bp, or a new fiscal year in the ratios series re-runs the DCF.
11Appendix — data provenance
Every pull from report generation 2026-09-07. Raw payload: ~/Projects/market-report/work/CMG-2026-09-07.json.
| Endpoint / source | Rows | Status |
|---|---|---|
| profile | — | ok |
| batch-quote | 1 | ok |
| income-statement | 5 | ok |
| balance-sheet-statement | 2 | ok |
| cash-flow-statement | 5 | ok |
| ratios | 6 | ok |
| key-metrics | — | ok |
| ratios-ttm | — | ok |
| key-metrics-ttm | — | ok |
| discounted-cash-flow | — | ok |
| own-dcf-fcff | — | ok |
| theta-expected-move | — | ok |
| fred:FEDFUNDS | 14 | ok |
| macro-linkage | — | ok |
| peer batch-quote | 5 | ok |
| peer ratios/key-metrics | 5 | ok |
| yahoo-chart | 502 | ok |
| earnings-calendar | 1 | ok |
| rss-news | 12 | ok |
| pplx-qualitative | — | ok |